Backlinks are the biggest factor when it comes to ranking websites. That said, link building is a notoriously challenging way to improve SEO. At the same time, however, improper link building is the quickest way a law firm can get into trouble with Google.
If your law firm is looking improve your SEO through gaining back links, consider employing some of the following techniques.
If you don’t already have a blog for your law firm, stop what you’re doing and start planning one now. While simply having a blog won’t do much for your firm, how you utilize your blog certainly will have an effect on your ranking. If you don’t have a blog, however, you won’t be able to capitalize on any of the following:
- Sharing your content online
- Generating content for others to link to
- Ranking more keyword phrases
One of the simplest forms of backlinking are citations. A citation is just a quick mention of your law firm on another website. While citations can provide your law firm with back links, they are low-hanging fruit and often don’t amount to much.
Another useful way to obtain backlinks is by collaborating with a colleague or another business (or law firm). Your links could come in a variety of ways, including guest posting or just honorable mentions on your respective websites.
Guest posting is when your firm gets permission to post content on another website. When choosing a website to guest post on, ensure that the website is reputable and that it isn’t receiving negative attention from Google (or any other search engine).
Continue reading our blog to learn even more ways to improve your law firm’s marketing and SEO strategies.