It should come as no surprise that social media use is up worldwide. According to a report from Hootsuite Digital and We Are Social, around 4 billion people are regular internet users.
While these figures prove the reach of social media, it doesn’t mean that law firms can’t participate in marketing strategies that don’t involve the digital world. Better yet, it’s possible for law firms to incorporate these non-digital strategies alongside keywords, SEO and social media strategies.
Why, with the popularity of social media marketing, do law firms need to consider non-digital means for marketing? Although there are plenty of tools available to help develop relationships with potential clients (and to strengthen the relationships with the clients you already have) there are certain interactions that you can’t replicate without face-to-face interactions.
For example, initial networking is more successful face-to-face; however, once acquainted, social media networking can keep the relationship going strong.
Techniques for non-digital marketing
Some examples of ways to market outside of the digital world include:
- Get out in your law firm’s community
- Join local committees
- Participate in or sponsor community events (festivals, sporting events and vendor fairs)
- Join various networking groups
- Pass out promotional items
When you and your attorneys are out participating in community events, handout personalized items. Examples include:
- Coffee mugs
- Post-it notes
- Golf tees
- Water bottles
- Note pads
- Smart phone popsockets
- Bring back the practice of sending handwritten notes
Yes, this takes time; however, the practice has fallen out of fashion, so someone who receives a handwritten note will feel special and is more likely to respond with a handwritten letter of their own or a phone call.
Ready for more marketing tips for your law firm? Check out our blog.