Developing strong, robust content for your law firm’s website is crucial to online marketing – any experienced SEO company will agree. However, sometimes writing well is easier said than done.
If you’re working to improve the copy on your firm’s website (which you should be), then consider employing these 6 techniques:
Putting the time into doing thorough research can make a real difference. This not only means researching before you put words to page, but also carefully selecting your topics. Researching at both levels will help to ensure you’re delivering content that your audience will want to read. While doing your research, you should also take a look at what your competition is posting.
- Fact Check
You should always strive for perfection when it comes to the information that your law firm puts on the internet. Two pillars of strong content are authority and credibility. Both pillars typically usually go hand in hand, and if you can increase them, you will likely see higher rankings and become seen an industry expert.
- Originality & Quality
The mark of strong content is being able to provide your readers with fresh information rather than rehashing what others post. If you’re able to achieve this, your law firm could see an increase in traffic as web browsers return to your site for your company’s take on popular topics. In addition, your firm should pay attention to the quality of content you post. This includes ensuring that your posts are error free.
- Play to Your Audience
Since the content you publish needs an audience, you can use this to your advantage. Consider using your firm’s subscriber list and tailor your content to this audience. You can also make use of their feedback to make your content even better.
- Be a Social Media Master
Publishing content on various social media platforms increases the coverage your content receives. Every writer (even those working for law firms) dream of having their hard work pay off by going viral. However, if you don’t put it out there, you can guarantee that nobody will see it.
- Incorporate SEO
Remember that SEO at the page level can still help to improve traffic your firm’s pages. Pay close attention to the keywords you use in your content and do research on them. The most effective SEO techniques include using variations of primary keywords, short permalinks and incorporating a “Featured Post” section prominently on your page.
Still got writers bloc? Read this article for more tips on creating strong web content for your firm.