A well-designed website can make all the difference when it comes to enticing potential clients to stay on your website and convert into a client. Conversely, a poorly designed website can be detrimental to your law firm.
If you’re noticing a decrease in website visitors converting to clients, take a look at your website’s design and how it might be driving away your visitors before they can convert.
Below are two ways your law firm’s website might be driving away potential clients.
1. Your clients don’t understand how you can help them
Let’s face it, people have very short attention spans. This fact is even true when they’re viewing something they enjoy; therefore, imagine how much harder it is to retain a person’s attention span when they’re doing something they typically don’t want to do like looking for a lawyer.
When someone visits your firm’s website, they want to know immediately if you’re the right lawyer for them. To help with this, make sure to tell them what kind of lawyer you are (i.e. the types of law you practice), the kinds of clients served at your firm, and the geographic area you cover.
The longer it takes for your visitor to find this information on your website (which can be due to poor navigation design), the less likely they’re likely to convert to a client.
Additionally, keep in mind that your visitors may be visiting your site on a mobile device, so your website should be setup using responsive design.
2. Your website design is overwhelming
Even beyond having a poorly designed website, your firm’s website could be overwhelming to your visitors. Perhaps your site includes too many visual elements such as video backgrounds, pop-ups, sliders, and other moving components.
Too much visual “noise” can make your website overwhelming and give your firm an unprofessional appearance. Either problem can make your potential clients leave to choose your competitor.
When it comes to website design for law firms, simple and straightforward is often the best approach.