It’s true what they say: you really only get one shot at a good first impression. For those in the legal field, it is vital that your firm’s website is well-designed so that you foster a good first impression which will help give your firm credibility. A website that is poorly developed could give off the suggestion that the firm’s lawyers are subpar, as well.
Below are 4 design elements that can ensure your firm’s webpage conveys the right image.
- Be well organized
Avoid long paragraphs. Viewers don’t have the attention span for big chunks of text online. Make text more readable by using small chunks and incorporate bullet points where you can. Additionally, construct lists of specialty areas that can be easily navigated from both a desktop or mobile device.
- Stay clutter free
Don’t make your webpage too busy. Visitors already have short enough attention spans, so do not make them wade through irrelevant information to find what they need. Also, avoid using too many flashy elements like distracting images. Avoiding clutter is also helpful because giving people too many options can actually work against you.
- Keep a common, predictable interface
If everything is clear, concise, and familiar, visitors are much more likely to stick around your website and learn about your firm. Confusion will likely lead to lost visitors.
- Use supportive colors
You should avoid simply choosing a color for your website that you think is pretty. Instead, you should ensure that it matches or compliments the colors you’ve chosen for your brand. It helps to foster a sense of brand loyalty.
Overall, staying true to an uncluttered, easily read design that is pleasant on the eyes is your firm’s best bet for attracting new clients and sharing important information about your firm.