The future of the internet lies in the hands of the individuals who constantly search using their smartphones. Laptops and desktops are still heavily used, but in this day and age of “on the go” the mobile device is a popular choice for most people to conduct their daily business.
In November 2014, for the first time mobile searches on Google surpassed desktop and laptop searches. Therefore, it is reasonable to deduce that most people will start searching for a law firm from their smartphone.
Moreover, earlier this year Google updated its algorithm to boost rankings for website that are mobile-friendly and penalize those that aren’t.
So how can your law firm’s website make the most of the mobile movement? We offer some advice below.
- Make it easy and accessible. You should have contact forms that are easy to find and use for prospective clients to get in touch with your firm. A tap to call or tap to email screen is also a must. If a user has to do too much to find out how to contact you, they will look for a more user-friendly mobile legal website.
- People love videos. Seventy-five percent of all smartphone owners use their devices to view videos. Videos are easy to listen to and view while on the go. In fact, many people prefer video over reading. Both content and videos are important elements to include on your mobile-friendly site.
- Have responsive design. Responsive website design means that your site has a flexible or fluid design approach that allows it to display the best layout and adapt to whichever device the individual is using – mobile phone, tablet or desktop. Responsive websites load quicker than having to redirect a person to a mobile app. If searchers have to wait too long for your site to open, they will likely close out and look elsewhere.
- Limit choices. Don’t have your site so busy that there are an overwhelming amount of choices for people to reach you or find out information about your firm. Choices are good, but too many confuse and frustrate the reader.
If you are looking to attract more prospects to your law firm, a mobile friendly website is vital. People are too busy and there are too many other choices to have a site that is not easily accessible.