Even though lawyers become professionals to practice law, marketing and administrative tasks are a necessary evil for any business that wants to gain clientele—which is every business. Most clients in need of a lawyer do research on their own to find one, and the 1st place many people turn to is the internet. Having the right marketing strategies in place will make it easier … [Read more...]

The legal field finished 2021 strongly. Despite the COVID-19 pandemic, law firms were able to persevere. Many adapted to working remotely, which allowed them to cut their overhead and increase profits. The lessons learned after a year of remote work will likely result in: More money being budgeted for better/newer technology More work arrangement flexibility Increased … [Read more...]

As is with any business, attracting new customers is an integral part of growing any law firm. However, it's important to follow some basic ground rules to ensure you don't get yourself on the wrong side of the law. There’s no question that technology has changed legal advertising and marketing in a major way. Not long ago, plastering partner attorney faces on giant … [Read more...]

Gaining marketing traction in the field of personal injury law isn’t easy. If your market is even mid-sized, there’s likely substantial competition. Even in a smaller town, it’s tough to have the playing field to yourself; it means you have to put both time and money into making yourself known. Here are some personal injury marketing tips that any firm, or even a solo … [Read more...]

Do you wonder what your law firm marketing budget should be? According to studies, you’re not alone. The question of how much to spend promoting the firm is one that provokes a wide range of answers and speculation within the industry. That presumes, of course, that your law firm even has a marketing budget. As it turns out, according to the American Bar Association, those … [Read more...]