Dialing in the appropriate online marketing techniques can be difficult, regardless of your practice areas or geographic market. As lawyers prepare their online marketing strategies, common questions tend to crop up.
Here are three questions we commonly get asked by lawyers and attorneys about keywords and online marketing:
1. What keywords will be most successful for my law firm?
Keywords and keyword research are not always valued by attorneys; however, performing thorough keyword research allows law firms to understand who their potential clients are and what they’re actually looking for in an attorney.
After learning what potential clients want, targeted content can then be developed content to convince prospective clients to engage with your firm.
Remember to include words and terms that aren’t directly related to your firm. Most people searching for a lawyer won’t use language like “personal injury,” but rather may use words directly related to their case, like “dog bite” or “car accident.”
2. What’s the best number of keywords to use?
Along with the use of keywords in general, another popular question is how many keywords are optimal. While keyword density used to be an important website factor, it is now advised to focus on creating high-quality content that will be useful to your clients than how many keywords you can include.
3. When will my firm see results?
We live in a world of instant gratification—everyone wants things to happen instantly. You should know, however, that it can take months to see results from online marketing strategies. The length of time it will take marketing to work for your firm depends on various factors, including the competitiveness of your specific market and the time and effort you invest.
In the end, long-term results require long-term investment. Any SEO company that promises instant rankings or traffic should not be trusted. When searching for a marketing company, start by asking them these three questions.