Is the marketing plan that your law firm designed for your business actually being put to use, or is it collecting dust on the shelves? Has it been communicated to all the staff or was it just a formality?
There are many reasons why marketing plans fail to help grow law firms. Below are some of the most common reasons…
- No clear purpose. What goals have you set forth in your marketing plan and why did you even write one in the first place? You must ask yourself these questions before you redevelop a new plan. Create a plan for each marketing goal and clear tactics on how to achieve them.
- Created but never communicated. Often times these plans are created by the top leaders in the organization, but never clearly communicated to those who are working in the trenches. Does every employee in your company know about your goals and are they on board with your plans? Marketing is a team effort!
- No measurements of success. You must get specific when it comes to goals. For instance, don’t just state that you want to gain more clients. Rather, say: “We currently have twenty current clients with a plan to attain a minimum of ten more.” Have benchmarks and specific, attainable numbers.
- Lack of follow up. A good marketing strategy does not end when you gain a few clients. It is an ongoing relationship where you never take your current clients for granted, but rather establish long term relationships with them as part of long-term marketing strategy.
If you want this year to be a new and improved year for your law firm, let SEO Legal guide you in the latest top marketing strategies. Contact us today to learn how your firm can benefit from targeted website marketing when you work with us.