The goal of marketing your law firm or legal business is the same as all other businesses – to get more clients. Unfortunately, that’s where the similarity ends, because target markets for each business are different and have different needs.
First, you want to make sure you’re anticipating your clients’ needs and are making yourself available to them. Below we go over two ways to focus your marketing to do just that.
Think of the times when a person needs a lawyer: they’ve just been in a serious car accident, they’ve been arrested for a crime, they’re about to file bankruptcy. Often, the person is not at home and the main device that can give them the information they need quickly is their smart phone.
Having a mobile marketing plan in place for you law firm is essential in today’s mobile-first world. First, make sure your website and emails are mobile-responsive. This means that the view will adapt when it’s pulled up on a phone.
Cell phone screens are small, and no one wants to read big blocks of text crammed onto a small screen. Making your information mobile accessible will automatically condense the information and lay it out in a way that makes it easier to read.
Supercharge Your SEO
Good SEO, or search engine optimization, will give your site a higher pagerank and get your website in front of more eyes.
One survey revealed that those looking for a lawyer turn to the internet first, so making sure that your website has a high page rank is crucial.
Can you perform SEO yourself? Sure, but it’s not easy. There’s a science to it and it will require you to commit some major time to studying. Performing SEO incorrectly can kill your pagerank and get you blacklisted by Google.
So make sure your marketing strategy for this year includes making your digital correspondence mobile-ready and amping up your SEO strategy.