“How many clients am I really going to get from this website?” If you do SEO for law firms, either in-house or as a consultant, perhaps you’ve heard this question from one of the partners. It’s the giveaway for which partner is advocating the bare minimum for an online presence. It’s not an easy question to answer, because a lot of lawyers are in fields—real estate, … [Read more...]
Law Firm SEO: This One Thing Matters Above All Else
Any understanding of good law firm SEO has to begin by not trying to reinvent the wheel. The basics of law firm SEO are the same as the SEO basics for any other business. You start with an SEO audit—where a competent professional reviews your site architecture—along with tactics like link building and having good content. That’s the basic block-and-tackle formula for … [Read more...]
How To Fix Structural Challenges Facing Law Firms in 2019
There’s no shortage of challenges facing law firms in 2019, and they all weave back to a common starting point: the nature of the way legal services are delivered continues to evolve and law firms must navigate through a structure that has not kept pace. Like any industry, it’s important for anyone in the legal profession to stay current. Access to the justice system itself … [Read more...]
Most Law Firms Make Four Big Marketing Mistakes
It can be hard to decide effective ways to market a business successfully—for both new and established businesses alike. This is especially true across the legal industry. One of the easiest ways to get a better idea of how to market your law firm is to follow the statistics and trends across legal marketing. By doing this, you can learn successful strategies and common … [Read more...]
4 Marketing Trends to Better Your Law Firm in 2019
It’s not too late to make a New Year’s Resolution for your law firm, like improving your marketing techniques. Experts suggest that several marketing trends will continue to be popular for law firms in 2019. Let’s take a look at four of them. Visual You may have heard the phrase, “we eat with our eyes first.” If something doesn’t look good, we often don’t want to partake … [Read more...]
