As a lawyer, you have a lot on your plate and making videos might seem like one thing too many. However, don’t dismiss the idea that quickly. Legal marketing on YouTube doesn’t have to be painful and can be a vital part of your SEO strategy. The components of SEO all interlock together and what you do on YouTube will have positive ripple effects. YouTube is owned by Google. … [Read more...]
Legal Marketing, Social Media and TikTok
TikTok is a new social media app that’s taking the digital world by storm. The platform has over 800 million active users. Its growth is even more impressive, with membership increasing nearly sixfold in the last year and a half. As with all social media developments, this one has marketing implications. Is this an outlet that law firms should be taking advantage of? How do … [Read more...]
Voice Search for Lawyers: Competing on the Newest Digital Front
Voice search is more than just another trend in the digital marketing world. It’s a user-friendly way of conducting searches that is growing and is only going to become more widespread in the years to come. Legal marketers who execute good strategies on voice search will be the ones who enjoy success in this brave new world. A recent study by the respected firm of … [Read more...]
Simple Legal Marketing Budget Tips to Stretch Your Dollar
Did you know that fewer than half of law firms have a defined marketing budget, and that the portion drops all the way to 14 percent for solo law offices? The simple act of defining your marketing spend can give you a leg up in the competitive push for new clients. These legal marketing budget tips will help you define what your office’s ad spending will be. Let’s first … [Read more...]
Best Practices for Small Law Firm Marketing
If you work in a small law firm, the odds are pretty good that you know marketing is a significant challenge. In fact, based on a recent study, we can place the odds at 75 percent that you know getting new clients is difficult. It’s not hard to understand why. You don’t have the financial resources of large corporate law firms. You probably don’t have one person that’s a true … [Read more...]
