Specialized directory listings are a terrific complement to your legal marketing program. They’re usually free and, if done correctly, they can give your SEO strategy a lift. For small law firms in particular, directories are a way to get the most mileage from their marketing resources. Follow these 3 legal directory hacks to make the most of the opportunity they offer your … [Read more...]
3 Tips for Writing A Legal Blog
Content is king. That’s the cliché digital marketers use when talking to you about your website. The reason it’s a cliché is simple—because it’s true. A website is only as good as its content and a digital marketing strategy that brings people to your law firm’s website will end up empty if there isn’t a compelling reason to stay. That’s why your law firm needs a vibrant … [Read more...]
3 Strategies for How to Get Backlinks to Your Legal Website
Quality backlinks must be a vital part of any law firm’s SEO strategy. A backlink—where a URL to your site is placed on another site—is a powerful signal to search algorithms that indicate your site is trustworthy and an authority source in its niche. The artificial intelligence of search engines has advanced significantly over the past decade and perhaps no area indicates … [Read more...]
Legal Marketing Budget Issues: What to Spend & How to Spend It
Deciding how much to spend on marketing and outreach is a tough decision. In difficult economic times, getting a law firm to loosen the purse strings might be a challenge. There are a number of factors that go into determining the most appropriate legal marketing budget. For example, a firm located in a major metro area will have to outspend a large number of competitors. … [Read more...]
How to Use Groups to Find Prospects on Facebook
Facebook has revolutionized marketing, with its ability to break people down into niche groups based on virtually every distinction you can imagine. The challenge comes in using that wealth of demographic information in a way that’s cost efficient. The standard Facebook ad campaign is a good start and certainly one to be recommended. But there are other ways that lawyers can … [Read more...]
