Social media is a natural choice when it comes to a nearly hassle-free and inexpensive way of advertising for law firms. It’s also a great way to network and connect with clients and members of your community. Of the popular social media platforms, LinkedIn may be the most unfamiliar – yet 433 million people across 200 countries have joined.
Unlike Facebook, LinkedIn targets a more professional audience. This means you don’t have to wade through an onslaught of baby pictures and cat memes.
If you’re new to LinkedIn, here are 3 ways that having a LinkedIn profile for your law firm or for your attorneys could be beneficial.
Joining and Participating in LinkedIn Groups
Just like other social media platforms, LinkedIn has groups that people with common interests can join. Additionally, LinkedIn groups span a wide range of depth—everything from groups about specific legal issues to generic “lawyer” groups in which you can network with other legal professionals.
Joining these groups isn’t enough if you want a strong social media presence. You should also be an active participant in the groups you join. While this doesn’t mean you need to post daily or even weekly, you should become active enough to benefit others and to make yourself known.
Using ProFinder to Find New Clients
A new search tool called ProFinder has recently come to LinkedIn. Traditionally, ProFinder is used to locate freelance workers; however, due to the nature of the service and the credibility a social networking site with the caliber of LinkedIn brings to search engines, experts feel that having a ProFinder account could have a huge impact on a law firm’s rankings in Google. Having a positive search ranking can go a long way toward attracting potential clients.
Branding Through Content
Posting high-quality content is still the most successful way to build your online brand through social media regardless of your industry. In addition to producing your own content, social media also provides you with the means to share content from others that is relevant to your brand.
Over the last few years, social media has become a fixture in the business world. Not only is it a smart move in terms of pushing out your brand, but it’s also an inexpensive form of marketing.
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