Most people interact on the web every day using various social media platforms. For instance, just like Facebook is useful for helping you keep in touch with old law school buddies, social media sites can help businesses like law firms attract and keep in touch with their clients.
Moreover, if done correctly, attorneys can even use social media platforms like Facebook, Google+ and Twitter to respond to customer queries, brand themselves, and gain valuable backlinks.
Social Media as a Way to Connect
Connecting with people who are genuinely interested in your practice areas is a great way to share ideas with others. However, it’s more likely that your profiles will attract the attention of specific types of individuals, including:
- Other lawyers who practice the same kind of law you do
Your fellow attorneys may link back to your site or blog because your information may exemplify how a particular kind of case should be handled. In addition, a case you may have worked on could also provide them information about how certain aspects of law work in different jurisdictions.
- Bloggers (non-attorney) who write about topics relevant to your practice area
For example, let’s say your practice area is family law. A relationship counselor may link to your law firm’s section on divorce to give their clients and idea of the process of divorce.
- Professionals who serve a community related to your practice area
A towing company that runs a blog may link to your auto accident blog site to give their customers suggestions on how to handle being in an accident that wasn’t their fault.
All Social Isn’t Equal When it Comes to Building Backlinks
The best way to figure out which social media site will work best for your law firm is to do some research. You should take some time to look at which social media platform(s) your competitors, business partners and current clients are using. This will allow you to be able to focus your energy where people are already looking for your type of content.
One you’ve discerned where to look for connections, begin interacting with the individuals who best suit your needs and fit in best with your niche. Eventually, these simple interactions can blossom into a symbiotic relationship where both you and the other blogger(s) can both benefit from each other.
Want to earn meaningful and long-lasting backlinks to improve the online presence of your legal firm? Look into the professional social media marketing services from the experts at SEO Advantage. Browse our own legal marketing blog to learn more about how SEO and legal marketing intertwine, and feel free to contact us if you have any questions.