If you’re looking to expand your law firm’s online presence, then creating a blog to host your firm’s content is an effective way to do this. But before you run to the internet and throw a blog together using a template, you should be aware that in order for your firm’s blog to show up in Google searches or to have any link building potential, you must ensure that: Your … [Read more...]
What Are Your Law Firm’s Content Strategy Objectives?
The end game of a content strategy for a law firm is to plan for two major phases: habit and discovery. These two aspects of the legal field involve how law firms engage with and reach out to their readers. Discovery From a marketing perspective, discovery means something much different than the legal definition. Discovery is the process in which your clients find your law … [Read more...]
3 Commonly Overlooked SEO Blog Techniques for Your Law Firm
It can be hard to nail down a successful legal content marketing strategy when Google’s algorithm is continually changing or when there are mountains of misinformation floating around online. With all of these factors, it can be easy to overlook the most basic of SEO practices that every attorney website should be utilizing to develop a strong overall marketing … [Read more...]
Is Your Law Firm’s Website Turning Away Potential Clients?
A well-designed website can make all the difference when it comes to enticing potential clients to stay on your website and convert into a client. Conversely, a poorly designed website can be detrimental to your law firm. If you’re noticing a decrease in website visitors converting to clients, take a look at your website’s design and how it might be driving away your … [Read more...]
3 Lame Excuses Why Law Firms Don’t Have a Content Plan (And Why You Should in 2018)
Planning is a sure-fire way for law firms to avoid wasting valuable time, money or other resources. While this concept may be obvious when it comes to preparing a case or defense, it may seem less obvious for something like content marketing for your law firm website. Unfortunately, many attorneys don’t feel they need to plan for their website’s content. Here are three … [Read more...]