Online marketing for attorneys isn’t as simple as some SEO firms might make you think. They don’t understand that every detail of your law firm’s website is under scrutiny. Where most companies will see your website as little more than a tool for the search engines, online marketers experienced in law firm SEO know that your website also serves as evidence of your experience and professionalism.
Every day you file court papers and send letters on behalf of your firm, and each time you do that chances are someone on the receiving end of those actions will look you up online. They need to be able to find your website, and when they do, it needs to send the right message.
You've seen your fellow attorneys make all of the marketing missteps over the years. Sometimes it's an ill-conceived print ad. Other times it's a television advertisement that makes you cringe with secondhand embarrassment. The legal field requires a certain level of discretion in marketing, and that's just as true on the internet.
The pitfalls here are different, and in some cases far more problematic. If you sign on with the wrong advertising agency and get an embarrassing ad, the danger is that people might see it. If you sign on with the wrong SEO firm and get a poorly planned online marketing strategy, the danger is that no one will see your law firm's website at all.
As an attorney, there's an emphasis on attentiveness and accuracy in everything you do. That's something we have in common. The SEO industry is one where doing things by the book matters.
Search engines are complex systems. Dozens of factors, from the quality of the content on your website to the types of sites that link back to you, determine your search engine rankings and visibility. Our attorney internet marketing team has built successful online campaigns for law firms of multiple sizes in multiple specialties. That experience has given us the tools and knowledge we need to not only market for attorneys, but to create law firm SEO campaigns tailored to the size and scope of the firm.
We partner with law firms to learn their needs and culture, and use that to establish an online image that projects the distinctive qualities of your firm and speaks to the types of clients you want to attract.
SEO legal was created specifically to serve lawyers’ web marketing needs by leading search engine optimization company SEO Advantage, and is backed by over a decade of experience in SEO and all facets of online marketing.
The approaches we utilize to bring law firm websites to the top of the search results include:
We’ll work with you to develop a strategy that addresses every angle of online marketing and SEO, and also meets the specialized needs of your law firm. We’ll get results, and we’ll do it with the same dedication and attention to detail with which you approach your practice.
From the start, Mack Babcock knew he wanted to attract a high-quality clientele. To reach that audience, he shunned traditional channels and focused on building a strong Internet presence. He told us, “Many law firms take the traditional approach, relying on TV and Yellow Pages ads. You’ll never see the Babcock Law Firm advertising on TV. I’ve seen how TV advertising can completely change the way a law firm is perceived. It attracts a certain type of case that ultimately erodes profitability.”
Today, the number of leads from The Babcock Law Firm’s website continues to grow. With an Internet contact-to-client conversion rate around 23%, he can count on a growing pipeline of cases and even predict future firm revenues at a specific win-rate for the types of cases he takes on.See the steps he took to get here.
Rebranding needs to happen from time to time. For example, when an attorney forms a new partnership or they decide to change practice area focus, some website changes may need to happen. While rebranding sounds like you’ll lose all the hard work and success you’ve achieved throughout the years, this doesn’t have to be the […]View article
It can be hard to nail down a successful legal content marketing strategy when Google’s algorithm is continually changing or when there are mountains of misinformation floating around online. With all of these factors, it can be easy to overlook the most basic of SEO practices that every attorney website should be utilizing to develop […]View article
While high quality content is still the main driver of more internet traffic, optimization – specifically image optimization – has become an important ingredient in the rankings recipe as well. Image optimization acts as another way that search engines can find a website using the images uploaded to it. Image Optimization and Law Firms Like […]View article
Traditionally, lawyers and attorneys have relied on the use of conventional advertising methods like advertisements (both paper and digital) or word-of-mount to promote their firm to potential clients. The thought process is that the opinions of strangers are not good enough for prospective clients to rely on. This line of thinking, however, is flawed. Online […]View article
Ready to build your online presence, promote your distinguished reputation, and drive your attorney website to the top of the search engines? Speak with a qualified, experienced law firm SEO specialist.