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Law Firm SEO – Meeting the Specialized Needs of the Legal Field

Online marketing for attorneys isn't as simple as some SEO firms might make you think. They don't understand that every detail of your law firm's website is under scrutiny. Where most companies will see your website as little more than a tool for the search engines, online marketers experienced in law firm SEO know that your website also serves as evidence of your experience and professionalism.

Every day you file court papers and send letters on behalf of your firm, and each time you do that chances are someone on the receiving end of those actions will look you up online. They need to be able to find your website, and when they do, it needs to send the right message.

SEO Legal Protects Your Firm's Reputation

You've seen your fellow attorneys make all of the marketing missteps over the years. Sometimes it's an ill-conceived print ad. Other times it's a television advertisement that makes you cringe with secondhand embarrassment. The legal field requires a certain level of discretion in marketing, and that's just as true on the internet.

The pitfalls here are different, and in some cases far more problematic. If you sign on with the wrong advertising agency and get an embarrassing ad, the danger is that people might see it. If you sign on with the wrong SEO firm and get a poorly planned online marketing strategy, the danger is that no one will see your law firm's website at all.

We're Meticulous, Just Like You

As an attorney, there's an emphasis on attentiveness and accuracy in everything you do. That's something we have in common. The SEO industry is one where doing things by the book matters.

Search engines are complex systems. Dozens of factors, from the quality of the content on your website to the types of sites that link back to you, determine your search engine rankings and visibility. Our attorney internet marketing team has built successful online campaigns for law firms of multiple sizes in multiple specialties. That experience has given us the tools and knowledge we need to not only market for attorneys, but to create law firm SEO campaigns tailored to the size and scope of the firm.

We partner with law firms to learn their needs and culture, and use that to establish an online image that projects the distinctive qualities of your firm and speaks to the types of clients you want to attract.

SEO legal was created specifically to serve lawyers' web marketing needs by leading search engine optimization company SEO Advantage, and is backed by over a decade of experience in SEO and all facets of online marketing.

The approaches we utilize to bring law firm websites to the top of the search results include:

Internet marketing plans

Website design

Search Engine Optimization (SEO)

Pay-per-click advertising (PPC)

Press release optimization

Expert content creation, blogs

Directory strategies

Social media optimization

Results tracking & reporting


We'll work with you to develop a strategy that addresses every angle of online marketing and SEO, and also meets the specialized needs of your law firm. We'll get results, and we'll do it with the same dedication and attention to detail with which you approach your practice.



The Babcock Law Firm website



From the start, Mack Babcock knew he wanted to attract a high-quality clientele. To reach that audience, he shunned traditional channels and focused on building a strong Internet presence. He told us, “Many law firms take the traditional approach, relying on TV and Yellow Pages ads. You'll never see the Babcock Law Firm advertising on TV. I've seen how TV advertising can completely change the way a law firm is perceived. It attracts a certain type of case that ultimately erodes profitability.”

Today, the number of leads from The Babcock Law Firm's website continues to grow. With an Internet contact-to-client conversion rate around 23%, he can count on a growing pipeline of cases and even predict future firm revenues at a specific win-rate for the types of cases he takes on.

See the steps he took to get here.


Content is king. That’s the cliché digital marketers use when talking to you about your website. The reason it’s a cliché is simple—because it’s true. A website is only as good as its content and a digital marketing strategy that brings people to your law firm’s website will end up empty if there isn’t a […]

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Quality backlinks must be a vital part of any law firm’s SEO strategy. A backlink—where a URL to your site is placed on another site—is a powerful signal to search algorithms that indicate your site is trustworthy and an authority source in its niche. The artificial intelligence of search engines has advanced significantly over the […]

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The website for any business has to serve the role of the salesperson who never sleeps—a constant, digital presence drawing in new prospects and customers. Every business has its own unique goals—or “conversion points”—that a website must fulfill. The website design has to point visitors to achieve those goals. Looking to draw in more clients […]

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Deciding how much to spend on marketing and outreach is a tough decision. In difficult economic times, getting a law firm to loosen the purse strings might be a challenge. There are a number of factors that go into determining the most appropriate legal marketing budget. For example, a firm located in a major metro […]

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Ready to build your online presence, promote your distinguished reputation, and drive your attorney website to the top of the search engines? Speak with a qualified, experienced law firm SEO specialist.



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