While it may seem tedious, even the smallest changes you make to your law firm’s website have the power to change the clients that come across your desk. Even something as simple as altering your website’s colors has the power to make you more attractive over your competition. Would you like to see your firm’s conversion rate increase? Try incorporating these practices. 1. … [Read more...]
Simple Social Media Tips Law Firms
Social media is a force of nature. It can just as easily help you keep in touch with your best friend in elementary school as it can help you get new clients into your law firm. In most cases, your potential clients have checked out your firm on Facebook (or Twitter, Instagram or LinkedIn) before they ever dial your phone number. For this reason, it’s imperative that your … [Read more...]
Law Firm SEO: This One Thing Matters Above All Else
Any understanding of good law firm SEO has to begin by not trying to reinvent the wheel. The basics of law firm SEO are the same as the SEO basics for any other business. You start with an SEO audit—where a competent professional reviews your site architecture—along with tactics like link building and having good content. That’s the basic block-and-tackle formula for … [Read more...]
How To Fix Structural Challenges Facing Law Firms in 2019
There’s no shortage of challenges facing law firms in 2019, and they all weave back to a common starting point: the nature of the way legal services are delivered continues to evolve and law firms must navigate through a structure that has not kept pace. Like any industry, it’s important for anyone in the legal profession to stay current. Access to the justice system itself … [Read more...]
2019 Legal Tech Trends Continue: More Speed, Efficiency & Profit
“Bigger, Faster, Stronger” is the motto of players in the National Football League. A lawyer could just as easily describe legal tech trends as being “More Efficient, Faster, More Competitive.” And like the NFL, the urgency only keeps growing. The importance of cybersecurity, with hacking and viruses on the rise, has not abated. Law firms face a marketplace demand for … [Read more...]
