Marketing ethics are vital in any industry, but the legal field has particularly high standards they expect attorneys to meet when presenting themselves to the public. Here are 3 important tips on law firm marketing compliance: Tip #1: Avoid guaranteeing case success It’s imperative that marketers go beyond the literal meaning of this principle. To follow it according to the … [Read more...]
3 Legal Marketing Challenges Law Firms Face in 2021
The economic landscape is always changing, which means marketing strategies are changing along with them. In our own era of history, those changes always seem to come sooner rather than later. With that in mind, let’s consider 3 unique legal marketing challenges that law firms will face in 2021. 1. Staying people-focused We’re living in the rise of the machines. Studies show … [Read more...]
Law Firm Marketing for Spanish Speaking Clients
The Spanish-speaking community is a fast growing one in the United States, especially in big states—like California, Texas, Florida—and other border states, such as Arizona and New Mexico. Law firms in these and other areas with a growing Hispanic presence need to devise outreach plans that will reach these prospects when they’re looking for legal services. Here are a few … [Read more...]
Strategic Thinking about Mobile Marketing for Lawyers
Any good marketing strategy needs to find its prospects where they’re at and devise the best possible approach for reaching them there. Mobile marketing for lawyers is no different. In a lot of fields—personal injury being a prominent example—prospects may be calling right at the moment they’ve been in an accident and are seeking legal counsel. Or maybe they’re at a youth … [Read more...]
Why Live Chat for Lawyers Makes Sense
The world of customer service is changing. People are more likely to find about your law firm online—especially if your SEO strategy is working the way it should. That means they’re more likely to want their questions answered while online. A FAQ page is a great idea, but you can’t anticipate every question about every possible situation. That’s why live chat for lawyers has … [Read more...]
