The state of technology marches onward and the legal profession needs to find how tech advancement makes the most sense, for both the law firm and the client. Here are 4 key legal tech trends to keep an eye on in 2020. Trend #1: Automated billing Billing is the lifeblood of any law firm, but making certain that all the hours get clocked and billed can be a challenge. Legal tech … [Read more...]
How To Strengthen Your Law Firm’s Digital Marketing Funnel
Your law firm’s website has Google Analytics set up and humming efficiently and you’re fascinated by the treasure trove of information you can glean about how people interact with the site. You see the content that interests people and that’s gratifying. But you seem something else that’s disturbing—the same people that love your content drop off the website from there, never … [Read more...]
What’s the Ideal Post Length for Your Legal Blog?
The marketing department at your law firm has decided that a blog is a good way to reach a new audience. They have asked you, a busy attorney, to be a regular contributor. Sure, you sigh. I’ll fit it in amongst the 90 hours of billable time I’m already working each week. The first question you probably have is simple and grudgingly asked—how long does this have to be? There … [Read more...]
8 Tips For Effective Law Firm Email Marketing
Your law firm’s website is starting to have a positive impact on your bottom line. You’re seeing the “Contact Us” form filled out, phone calls have increased and it’s clear that this investment is bearing fruit. Now you’re wondering how to take the next step. You’ve secured e-mail addresses for people who at least had a fleeting interest in your services. How do you keep in … [Read more...]
How Lead Conversion Optimization For Lawyers Works
You’ve got your website running and you know that it’s getting some visitors. But is it having any real impact? In today’s digital environment, there are 2 kinds of websites—those that are there because someone told the boss they need one and those that actually work positively for the business. The professional term for it is “lead optimization for lawyers” and it’s shorthand … [Read more...]
