It should come as no surprise that social media use is up worldwide. According to a report from Hootsuite Digital and We Are Social, around 4 billion people are regular internet users. While these figures prove the reach of social media, it doesn’t mean that law firms can’t participate in marketing strategies that don’t involve the digital world. Better yet, it’s possible … [Read more...]
4 Ways Lawyers Can Obtain Backlinks
Backlinks are the biggest factor when it comes to ranking websites. That said, link building is a notoriously challenging way to improve SEO. At the same time, however, improper link building is the quickest way a law firm can get into trouble with Google. If your law firm is looking improve your SEO through gaining back links, consider employing some of the following … [Read more...]
Law Firms Should Avoid These 4 Marketing Mistakes
Not all companies who develop or redesign websites do so with search engine optimization (SEO) in mind. Hiring a non-SEO forward website design company is one of the biggest mistakes a law firm can make when they’re trying to improve their business. Failure to consider SEO for your firm’s website can lead to a lengthy (and expensive) SEO audit and, more importantly, it can … [Read more...]
Every Lawyer Should Know These 4 Law Firm Marketing Metrics
At the end of the day, law is a business—regardless how many within the field feel about it. This means that law firms need to watch the numbers involved with running a business just like any other business owner does. Here are four metrics that law firm marketers need to track to ensure that the practice grows. Conversion rate A conversion rate is the rate at which law … [Read more...]
A Cautionary Tale of Why Law Firms Shouldn’t Incentivize Google Reviews
Everyone knows that favorable online reviews are important for law firms. Given the importance of reviews, it should come as no surprise that some firms are willing to do almost anything in order to gain good reviews. Some firms, like one unlucky firm in Louisville, Kentucky, were even willing to offer rewards to gain good reviews. But this strategy backfired bigtime in the … [Read more...]
