Content is king. That’s the cliché digital marketers use when talking to you about your website. The reason it’s a cliché is simple—because it’s true. A website is only as good as its content and a digital marketing strategy that brings people to your law firm’s website will end up empty if there isn’t a compelling reason to stay. That’s why your law firm needs a vibrant … [Read more...]
3 Strategies for How to Get Backlinks to Your Legal Website
Quality backlinks must be a vital part of any law firm’s SEO strategy. A backlink—where a URL to your site is placed on another site—is a powerful signal to search algorithms that indicate your site is trustworthy and an authority source in its niche. The artificial intelligence of search engines has advanced significantly over the past decade and perhaps no area indicates … [Read more...]
Get More Leads with These Law Firm Website Design Tips
The website for any business has to serve the role of the salesperson who never sleeps—a constant, digital presence drawing in new prospects and customers. Every business has its own unique goals—or “conversion points”—that a website must fulfill. The website design has to point visitors to achieve those goals. Looking to draw in more clients to your law firm? Here are some … [Read more...]
Legal Marketing Budget Issues: What to Spend & How to Spend It
Deciding how much to spend on marketing and outreach is a tough decision. In difficult economic times, getting a law firm to loosen the purse strings might be a challenge. There are a number of factors that go into determining the most appropriate legal marketing budget. For example, a firm located in a major metro area will have to outspend a large number of competitors. … [Read more...]
The Lawyer Asks: What Should I Write About on My Legal Blog?
Your law firm has just launched its new website. Or maybe, after years of letting a very basic site just sort of sit there in cyberspace, you're finally getting serious about making a vibrant online place. You’re ready to get cracking and produce fresh legal content. Only one question: What should I write about on my blog? Here’s some tips for lawyers to help you break through … [Read more...]
