Even though lawyers become professionals to practice law, marketing and administrative tasks are a necessary evil for any business that wants to gain clientele—which is every business. Most clients in need of a lawyer do research on their own to find one, and the 1st place many people turn to is the internet. Having the right marketing strategies in place will make it easier for the right clients to find your business.
In order to grow your business, keep in mind the following 6 projected legal marketing strategies for 2022 that experts feel will be widely utilized.
Have a strong SEO campaign
Anyone running a marketing campaign in 2022 should plan to utilize search engine optimization (SEO). With competition being at its fiercest, law firms need to find a way to stand out from their competition and be the 1st law firm that turns up in a search engine result.
Useful tactics include:
- Content marketing
- Optimized images
- Strong keyword research
- Using a fast/secure web hosting service
- Using an intuitive website structure
Don’t forget about email marketing
Although the world is largely dominated by social media (more on this later), email marketing has remained a useful outbound marketing strategy for law firms. In terms of marketers, nearly 60 percent say they still see a high return on investment (ROI) from their email marketing campaigns. By sending out value-packed emails in a targeted manner, your firm can easily build credibility within your community.
Use content marketing to your advantage
For law firms, content marketing is a vital piece for both SEO and marketing overall. By creating and sharing valuable content, law firms are able to showcase themselves as leaders in the industry.
When creating content, law firms need original content that directly ties them to their target audience. If your law firm hasn’t already been utilizing content marketing or making your own content, a good jumping-off point would be a frequently asked questions blog.
Don’t forget video marketing, too
Video marketing has become increasingly popular (and useful) in the marketing world. Law firms can get a lot of use out of video marketing as well. We live in a visual culture, and customers are often more likely to watch a short video than read an entire article. Not only are people more likely to stop for a video, but videos can also work to humanize a law firm’s attorneys.
Law firms utilizing video marketing can upload videos to their firm’s website or share them through their email marketing and social media accounts.
Utilize social media platforms
Almost all businesses have some sort of social media presence these days. That said, not all platforms are the same. When using social media, it’s important that your content isn’t mirrored across all accounts; therefore, it’s essential that law firms interested in utilizing social media should be selective about what platform(s) they use. The social media platform(s) you choose should be the ones that have the most potential to reach your prospective clients.
Make use of automation for management
Typically, the legal industry keeps things traditional. That said, many law firms are now moving into modernity by utilizing legal practice management software as a way to eliminate some of the behind-the-scenes tasks that dip into billable hours. For instance, management software, like PracticePanther, handles billing and invoicing and can track lawyers’ time.