You’ve probably heard all about the importance of setting up a Google My Business page. Maybe you’ve even gone so far as to get your firm’s page set up, at least in skeletal form. However, in the midst of the 1,001 other things you have to do, you’ve never really gotten around to making it a vibrant part of your legal marketing. We get it—but we also get that you’re missing … [Read more...]
Google Ads for Lawyers: Build Your Organic Foundation First
Google Ads is one of the hot places to be right now for marketers. All you have to do is run a search and see how many ads pop up before you get to the organic search results. There's a good reason for that and this space can be valuable. But Google Ads for lawyers can also be costly. That’s why it’s important to not only be efficient with your ad spend, but to keep focused on … [Read more...]
