George Orwell famously said, “We have reached the point where the first duty of intelligent men is to restate the obvious.” Whether digital marketing and organic SEO have reached that point remains to be seen. But in a world where a lot of messages about how to market your website are flying around, it’s a good idea to take Orwell’s advice to heart and begin with the basics. … [Read more...]
How Online Advertising Can Get Personal Injury Clients
Personal injury law can be highly lucrative but that fact also makes it highly competitive. If you’ve wondered how to get personal injury clients, you’re not alone. If you’ve done the marketing basics, like getting listed in a top-flight directory, it’s time to take the next step and start advertising on Google. A Google Adwords campaign buys your firm a listing in the top … [Read more...]
4 Marketing Trends to Better Your Law Firm in 2019
It’s not too late to make a New Year’s Resolution for your law firm, like improving your marketing techniques. Experts suggest that several marketing trends will continue to be popular for law firms in 2019. Let’s take a look at four of them. Visual You may have heard the phrase, “we eat with our eyes first.” If something doesn’t look good, we often don’t want to partake … [Read more...]
Developing Authoritative Links with Data-Driven Content for Law Firms
For those who are looking to make their content work harder or create links for their business, there is an easy solution: data. At this point in the game, those working closely with content understand how important link building (specifically backlinks) and SEO are; however, importance usually means not easy to come by. In the case of obtaining links, that is just the … [Read more...]
4 Ways Lawyers Can Obtain Backlinks
Backlinks are the biggest factor when it comes to ranking websites. That said, link building is a notoriously challenging way to improve SEO. At the same time, however, improper link building is the quickest way a law firm can get into trouble with Google. If your law firm is looking improve your SEO through gaining back links, consider employing some of the following … [Read more...]
