It’s the most basic existential question for a law office, at least from a marketing perspective: what do you name the firm? This name will be on your business cards, your letterhead and it will be enshrined in the judicial system itself on the documents from your court cases. It’s how people will get to know you and how they’ll remember you. When you make your decision, here … [Read more...]
Law Firms Should Follow These Tips to Improve Website Conversion
The fear of every small business owner is that they’ll put all time and money into their website and they’ll see it produce nothing. Oh sure, maybe you’ll get some nice traffic numbers—the “vanity metrics.” But when it comes to the bottom line of getting more clients and moving the needle for the business, the website comes empty. The need to improve website conversion can … [Read more...]
Back to Basics: On-Page Optimization Techniques for Law Firms
George Orwell famously said, “We have reached the point where the first duty of intelligent men is to restate the obvious.” Whether digital marketing and organic SEO have reached that point remains to be seen. But in a world where a lot of messages about how to market your website are flying around, it’s a good idea to take Orwell’s advice to heart and begin with the basics. … [Read more...]
How Online Advertising Can Get Personal Injury Clients
Personal injury law can be highly lucrative but that fact also makes it highly competitive. If you’ve wondered how to get personal injury clients, you’re not alone. If you’ve done the marketing basics, like getting listed in a top-flight directory, it’s time to take the next step and start advertising on Google. A Google Adwords campaign buys your firm a listing in the top … [Read more...]
4 Marketing Trends to Better Your Law Firm in 2019
It’s not too late to make a New Year’s Resolution for your law firm, like improving your marketing techniques. Experts suggest that several marketing trends will continue to be popular for law firms in 2019. Let’s take a look at four of them. Visual You may have heard the phrase, “we eat with our eyes first.” If something doesn’t look good, we often don’t want to partake … [Read more...]
