George Orwell famously said, “We have reached the point where the first duty of intelligent men is to restate the obvious.” Whether digital marketing and organic SEO have reached that point remains to be seen. But in a world where a lot of messages about how to market your website are flying around, it’s a good idea to take Orwell’s advice to heart and begin with the basics. … [Read more...]
Use These 3 Legal Copywriting Tips To Attract New Clients
The advertising world continues to undergo constant change. Traditional modes are falling by the wayside. But there’s 1 thing that remains constant—whether you write for the Yellow Pages or for Google Ads, whether you write for a billboard or your website’s landing pages: you must produce good advertising content. So what constitutes “good” content? Here are 3 legal … [Read more...]
Do Law Firms Need a Blog? The Answer is YES!
Maintaining a vibrant website and blog is a big commitment for a law firm. The temptation to “set it and forget it” is an easy one to fall into after the launch. But if the firm’s website is going to fulfill its potential, it needs steady care and feeding. What’s the value of a blog for lawyers? If the partners get compensated in the $200-$300 per hour range, it may be hard … [Read more...]
3 Tips for Increasing Your Law Firm’s Conversion Rate
While it may seem tedious, even the smallest changes you make to your law firm’s website have the power to change the clients that come across your desk. Even something as simple as altering your website’s colors has the power to make you more attractive over your competition. Would you like to see your firm’s conversion rate increase? Try incorporating these practices. 1. … [Read more...]
5 Tips for Saving Your Law Firm Money on Internet Marketing
To run a successful business, every dollar counts; therefore, it is important to plan your expenses carefully. This includes the money you’re spending on your marketing campaigns. Luckily, law firms can find low-cost options for their SEO needs. Here are four ways you can market for your law firm without breaking the bank. Low-cost PR You can turn your legal … [Read more...]
