The advertising world continues to undergo constant change. Traditional modes are falling by the wayside. But there’s 1 thing that remains constant—whether you write for the Yellow Pages or for Google Ads, whether you write for a billboard or your website’s landing pages: you must produce good advertising content. So what constitutes “good” content? Here are 3 legal … [Read more...]
Do Law Firms Need a Blog? The Answer is YES!
Maintaining a vibrant website and blog is a big commitment for a law firm. The temptation to “set it and forget it” is an easy one to fall into after the launch. But if the firm’s website is going to fulfill its potential, it needs steady care and feeding. What’s the value of a blog for lawyers? If the partners get compensated in the $200-$300 per hour range, it may be hard … [Read more...]
3 Tips for Increasing Your Law Firm’s Conversion Rate
While it may seem tedious, even the smallest changes you make to your law firm’s website have the power to change the clients that come across your desk. Even something as simple as altering your website’s colors has the power to make you more attractive over your competition. Would you like to see your firm’s conversion rate increase? Try incorporating these practices. 1. … [Read more...]
5 Tips for Saving Your Law Firm Money on Internet Marketing
To run a successful business, every dollar counts; therefore, it is important to plan your expenses carefully. This includes the money you’re spending on your marketing campaigns. Luckily, law firms can find low-cost options for their SEO needs. Here are four ways you can market for your law firm without breaking the bank. Low-cost PR You can turn your legal … [Read more...]
What Will Posting Duplicate Reviews Do to Your Firm?
It can be difficult to understand how Google uses reviews when it comes to rankings. Three things that are certain, according to Quality Rater Guidelines, are that Trust, Authority and Expertise are essential. By this extension, we can only assume that good reviews work as a way to record trust. For businesses, especially service industry businesses like law firms, it is … [Read more...]
