With the rise in popularity of devices like Google Home and Amazon Echo, researchers have begun to study how people are using these devices for internet searches — and how that affects businesses. Many of these findings can extend to law firms as well. For Google Home, which is powered by Google Assistant, many of its responses come from basic Google search data. Based on … [Read more...]
SEO Image Optimization Tips for Your Law Firm
While high quality content is still the main driver of more internet traffic, optimization - specifically image optimization - has become an important ingredient in the rankings recipe as well. Image optimization acts as another way that search engines can find a website using the images uploaded to it. Image Optimization and Law Firms Like most other sites, law firm … [Read more...]
Is Your Law Firm’s Website Turning Away Potential Clients?
A well-designed website can make all the difference when it comes to enticing potential clients to stay on your website and convert into a client. Conversely, a poorly designed website can be detrimental to your law firm. If you’re noticing a decrease in website visitors converting to clients, take a look at your website’s design and how it might be driving away your … [Read more...]
3 Questions to Ask When Evaluating Your Legal SEO Company
Searching for a decent search engine optimization company and a lawyer are very much alike—and since you’re a lawyer or work for a law firm, then you know a good attorney when you see one. Advertisements promise you the world, but since you’re smart you know that many of these can be deceiving. So if you already have an SEO provider, how do you decide if they’re living up to … [Read more...]
SEO Strategies for the Modern Law Firm
Answering questions about websites, content, SEO and branding Law Practice Today recently published a roundtable on law firm websites. We’re going to jump in here with our own answers to some of their questions, because they were just too good not to discuss… QUESTION: "Search Engine Optimization (SEO) is a critical part of solid website development. In light of Google’s … [Read more...]
