Personal injury law can be highly lucrative but that fact also makes it highly competitive. If you’ve wondered how to get personal injury clients, you’re not alone. If you’ve done the marketing basics, like getting listed in a top-flight directory, it’s time to take the next step and start advertising on Google. A Google Adwords campaign buys your firm a listing in the top … [Read more...]
Local SEO Can Market Your Law Firm More Efficiently
Are you happy with your law firm’s website? Are you satisfied with how it’s fitting into your marketing strategy? Far too many firms underperform in the digital sphere. The quickest way to improve and market your law firm more effectively is to focus on local search. Local SEO is an entirely different animal than regular search marketing strategies, which are usually driven by … [Read more...]
What Will Posting Duplicate Reviews Do to Your Firm?
It can be difficult to understand how Google uses reviews when it comes to rankings. Three things that are certain, according to Quality Rater Guidelines, are that Trust, Authority and Expertise are essential. By this extension, we can only assume that good reviews work as a way to record trust. For businesses, especially service industry businesses like law firms, it is … [Read more...]
Google Ad “Click Fraud”: Is Your Law Firm Owed a Refund?
In recent months, Google has sent out refunds to some of its advertisers and other agencies due to fraud. Some Google customers have been victims of what’s being called “click fraud.” The search engine has also been hard at work to influence others within their ad networks to return any funds when ad traffic fraud is detected—and they want this done publicly. These actions … [Read more...]
What Law Firms Need to Know About Writing Fake Client Reviews
“Fake news” is a term that has been thrown around recently, but what about fake reviews? While it may be tempting to boost your law firm’s online presence (and by extension, your caseload) by creating your own fake reviews and posting them under fictional accounts. Doing this not only violates the guidelines Google holds, but this practice is also against the law. Even … [Read more...]
