Video has become an important aspect of SEO strategy for businesses: law firms are no exception. Cisco discovered by 2019 internet traffic will by 80% driven by video. This means that it’s imperative that law firms begin to incorporate video as a way to engage with their clients. Just including video on your firm’s website is a great first step; however, it’s all for nothing … [Read more...]
4 Ways Lawyers Can Obtain Backlinks
Backlinks are the biggest factor when it comes to ranking websites. That said, link building is a notoriously challenging way to improve SEO. At the same time, however, improper link building is the quickest way a law firm can get into trouble with Google. If your law firm is looking improve your SEO through gaining back links, consider employing some of the following … [Read more...]
Every Lawyer Should Know These 4 Law Firm Marketing Metrics
At the end of the day, law is a business—regardless how many within the field feel about it. This means that law firms need to watch the numbers involved with running a business just like any other business owner does. Here are four metrics that law firm marketers need to track to ensure that the practice grows. Conversion rate A conversion rate is the rate at which law … [Read more...]
What Happens to Your Law Firm’s Good Ranking If You Make Changes
Rebranding needs to happen from time to time. For example, when an attorney forms a new partnership or they decide to change practice area focus, some website changes may need to happen. While rebranding sounds like you’ll lose all the hard work and success you’ve achieved throughout the years, this doesn’t have to be the case. Below are some scenarios. What if you want … [Read more...]
3 Questions to Ask When Evaluating Your Legal SEO Company
Searching for a decent search engine optimization company and a lawyer are very much alike—and since you’re a lawyer or work for a law firm, then you know a good attorney when you see one. Advertisements promise you the world, but since you’re smart you know that many of these can be deceiving. So if you already have an SEO provider, how do you decide if they’re living up to … [Read more...]
