Your law firm’s website is starting to have a positive impact on your bottom line. You’re seeing the “Contact Us” form filled out, phone calls have increased and it’s clear that this investment is bearing fruit. Now you’re wondering how to take the next step. You’ve secured e-mail addresses for people who at least had a fleeting interest in your services. How do you keep in … [Read more...]
Most Law Firms Make Four Big Marketing Mistakes
It can be hard to decide effective ways to market a business successfully—for both new and established businesses alike. This is especially true across the legal industry. One of the easiest ways to get a better idea of how to market your law firm is to follow the statistics and trends across legal marketing. By doing this, you can learn successful strategies and common … [Read more...]
Improving Legal SEO Through YouTube Videos
Video has become an important aspect of SEO strategy for businesses: law firms are no exception. Cisco discovered by 2019 internet traffic will by 80% driven by video. This means that it’s imperative that law firms begin to incorporate video as a way to engage with their clients. Just including video on your firm’s website is a great first step; however, it’s all for nothing … [Read more...]
4 Ways Lawyers Can Obtain Backlinks
Backlinks are the biggest factor when it comes to ranking websites. That said, link building is a notoriously challenging way to improve SEO. At the same time, however, improper link building is the quickest way a law firm can get into trouble with Google. If your law firm is looking improve your SEO through gaining back links, consider employing some of the following … [Read more...]
Every Lawyer Should Know These 4 Law Firm Marketing Metrics
At the end of the day, law is a business—regardless how many within the field feel about it. This means that law firms need to watch the numbers involved with running a business just like any other business owner does. Here are four metrics that law firm marketers need to track to ensure that the practice grows. Conversion rate A conversion rate is the rate at which law … [Read more...]
