You know better than anyone just how competitive the legal field is. It’s hard to get clients and build a loyal base; once you’re there, it’s a fight to keep that base and grow it. A key part of any marketing strategy is to understand who you’re battling against. There are a number of competitor analysis benefits that your firm can’t afford to overlook. It might be tempting to … [Read more...]
3 Key Takeaways from A Personal Injury Law Marketing Study
If you run a law firm—or any other kind of small business for that matter—you’ve surely heard plenty of SEO pitches from a wide range of consultants. Everyone, it seems, has a different theory. As a business owner, you need hard facts on which to base your marketing spending. Those in the specific area of personal injury law marketing are in luck because a terrific, … [Read more...]
Today’s Digital Marketing Can Stop Tomorrow’s Law Firm Layoffs
Law firm layoffs swept the industry during the Great Recession of 2008. Upwards of 10 thousand lawyers lost their jobs. No one knows for sure what the post-COVID-19 lockdown landscape will look like. There are hopes for a V-shaped recovery—a simple bounceback as economies re-open. But whether you are optimistic or pessimistic about the immediate prospects for the U.S. and … [Read more...]
3 Tips for Managing Law Firm Coronavirus Marketing
Promoting any kind of business is tricky during hard times and the COVID-19 lockdown in the United States and abroad is no different. But the problem is perhaps even more acute for lawyers. The topics they need to talk about are sensitive and it’s an emotional time for a lot of families and business owners. Here are some tips for how to effectively handle law firm coronavirus … [Read more...]
Digital Marketing Strategy: COVID-19 is a Time to Double Down
Digital marketing strategy is always a challenge and marketing managers have to fight for the resources needed to have a sound digital campaign. The rise of the coronavirus has certainly made their internal challenges a little tougher. Revenues are down. Budgets are being cut accordingly. All people—in both business and their personal lives—are having a gut-level, fear-based … [Read more...]
