The best directories for law firms—sites like Enjuris.com—should be an important part of your marketing strategy. You might wonder why you need to go further than simply listing your practice in places like Yelp, Google My Business, Bing and other standard directory listings. The answer is that industry-specific directories produce important benefits, ranging from better SEO to … [Read more...]
What Factors Impact a Law Firm’s SEO Budget & What You Get
You know that good search engine optimization (SEO) is important to your law firm’s visibility. You’re on top of the marketing trends and from personal experience you know how often people ask Google for something “near me” and don’t look beyond the top options listed. What you’re not sure of is how much you should be paying for good SEO work. Reliable estimates place the … [Read more...]
Competitor Analysis Benefits for Law Firms & How to Get Them
You know better than anyone just how competitive the legal field is. It’s hard to get clients and build a loyal base; once you’re there, it’s a fight to keep that base and grow it. A key part of any marketing strategy is to understand who you’re battling against. There are a number of competitor analysis benefits that your firm can’t afford to overlook. It might be tempting to … [Read more...]
3 Key Takeaways from A Personal Injury Law Marketing Study
If you run a law firm—or any other kind of small business for that matter—you’ve surely heard plenty of SEO pitches from a wide range of consultants. Everyone, it seems, has a different theory. As a business owner, you need hard facts on which to base your marketing spending. Those in the specific area of personal injury law marketing are in luck because a terrific, … [Read more...]
Today’s Digital Marketing Can Stop Tomorrow’s Law Firm Layoffs
Law firm layoffs swept the industry during the Great Recession of 2008. Upwards of 10 thousand lawyers lost their jobs. No one knows for sure what the post-COVID-19 lockdown landscape will look like. There are hopes for a V-shaped recovery—a simple bounceback as economies re-open. But whether you are optimistic or pessimistic about the immediate prospects for the U.S. and … [Read more...]
