Facebook has revolutionized marketing, with its ability to break people down into niche groups based on virtually every distinction you can imagine. The challenge comes in using that wealth of demographic information in a way that’s cost efficient. The standard Facebook ad campaign is a good start and certainly one to be recommended. But there are other ways that lawyers can … [Read more...]
Facebook Marketing for Lawyers: 5 Ways to Make It Work
Has your firm been skeptical of the notion that Facebook marketing for lawyers really works? The skepticism, while understandable, is unwarranted; your law firm can reap long-term benefits from doing Facebook advertising in the right way. Get started by following these 5 tips. Tip #1: Start with great content This advice really applies to just about everything in digital … [Read more...]
Simple Social Media Tips Law Firms
Social media is a force of nature. It can just as easily help you keep in touch with your best friend in elementary school as it can help you get new clients into your law firm. In most cases, your potential clients have checked out your firm on Facebook (or Twitter, Instagram or LinkedIn) before they ever dial your phone number. For this reason, it’s imperative that your … [Read more...]
Lawyers Face New Challenges from Facebook in Court Cases
A generation that has grown up with social media is taking its place in the world and that means change to the way we do business, including in the legal profession. The question of using evidence from Facebook in court cases—and exactly how to use it—continues to arise. With so many young people having put much of their lives onto Facebook, Instagram, Twitter, Snapchat, etc, … [Read more...]
What Law Firms Need to Know About Writing Fake Client Reviews
“Fake news” is a term that has been thrown around recently, but what about fake reviews? While it may be tempting to boost your law firm’s online presence (and by extension, your caseload) by creating your own fake reviews and posting them under fictional accounts. Doing this not only violates the guidelines Google holds, but this practice is also against the law. Even … [Read more...]
