Even though lawyers become professionals to practice law, marketing and administrative tasks are a necessary evil for any business that wants to gain clientele—which is every business. Most clients in need of a lawyer do research on their own to find one, and the 1st place many people turn to is the internet. Having the right marketing strategies in place will make it easier … [Read more...]

The legal field finished 2021 strongly. Despite the COVID-19 pandemic, law firms were able to persevere. Many adapted to working remotely, which allowed them to cut their overhead and increase profits. The lessons learned after a year of remote work will likely result in: More money being budgeted for better/newer technology More work arrangement flexibility Increased … [Read more...]

Do you wonder what your law firm marketing budget should be? According to studies, you’re not alone. The question of how much to spend promoting the firm is one that provokes a wide range of answers and speculation within the industry. That presumes, of course, that your law firm even has a marketing budget. As it turns out, according to the American Bar Association, those … [Read more...]

As a lawyer, you have a lot on your plate and making videos might seem like one thing too many. However, don’t dismiss the idea that quickly. Legal marketing on YouTube doesn’t have to be painful and can be a vital part of your SEO strategy. The components of SEO all interlock together and what you do on YouTube will have positive ripple effects. YouTube is owned by Google. … [Read more...]

TikTok is a new social media app that’s taking the digital world by storm. The platform has over 800 million active users. Its growth is even more impressive, with membership increasing nearly sixfold in the last year and a half. As with all social media developments, this one has marketing implications. Is this an outlet that law firms should be taking advantage of? How do … [Read more...]