Did you know that fewer than half of law firms have a defined marketing budget, and that the portion drops all the way to 14 percent for solo law offices? The simple act of defining your marketing spend can give you a leg up in the competitive push for new clients. These legal marketing budget tips will help you define what your office’s ad spending will be. Let’s first … [Read more...]
Best Practices for Small Law Firm Marketing
If you work in a small law firm, the odds are pretty good that you know marketing is a significant challenge. In fact, based on a recent study, we can place the odds at 75 percent that you know getting new clients is difficult. It’s not hard to understand why. You don’t have the financial resources of large corporate law firms. You probably don’t have one person that’s a true … [Read more...]
Legal Directory Hacks: Get the Most From a Free Opportunity
Specialized directory listings are a terrific complement to your legal marketing program. They’re usually free and, if done correctly, they can give your SEO strategy a lift. For small law firms in particular, directories are a way to get the most mileage from their marketing resources. Follow these 3 legal directory hacks to make the most of the opportunity they offer your … [Read more...]
3 Tips for Writing A Legal Blog
Content is king. That’s the cliché digital marketers use when talking to you about your website. The reason it’s a cliché is simple—because it’s true. A website is only as good as its content and a digital marketing strategy that brings people to your law firm’s website will end up empty if there isn’t a compelling reason to stay. That’s why your law firm needs a vibrant … [Read more...]
3 Strategies for How to Get Backlinks to Your Legal Website
Quality backlinks must be a vital part of any law firm’s SEO strategy. A backlink—where a URL to your site is placed on another site—is a powerful signal to search algorithms that indicate your site is trustworthy and an authority source in its niche. The artificial intelligence of search engines has advanced significantly over the past decade and perhaps no area indicates … [Read more...]
