Law firm marketing is rapidly changing and becoming more challenging. Whereas old-school methods like billboards and the Yellow Pages are inherently limited in how much advertising they can offer, the Internet is different. Every lawyer can easily get a website and with most people turning to the web when they need legal assistance, you can’t afford to be left behind. Here are … [Read more...]
Using Google’s Paid Ads to Build Your Law Firm’s Online Presence
The solo practitioner of law has plenty of opportunities but also a lot of challenges. As important as in-person networking is to establish a clientele base, you can only see so many people in a day and still practice law. Online activities, with their ability to scale, are indispensable. And there’s no shortage of tools available to help you build an online law … [Read more...]
How Online Advertising Can Get Personal Injury Clients
Personal injury law can be highly lucrative but that fact also makes it highly competitive. If you’ve wondered how to get personal injury clients, you’re not alone. If you’ve done the marketing basics, like getting listed in a top-flight directory, it’s time to take the next step and start advertising on Google. A Google Adwords campaign buys your firm a listing in the top … [Read more...]
Local SEO Can Market Your Law Firm More Efficiently
Are you happy with your law firm’s website? Are you satisfied with how it’s fitting into your marketing strategy? Far too many firms underperform in the digital sphere. The quickest way to improve and market your law firm more effectively is to focus on local search. Local SEO is an entirely different animal than regular search marketing strategies, which are usually driven by … [Read more...]
Understanding Key Search Engine Optimization (SEO) Metrics for Law Firms
“How many clients am I really going to get from this website?” If you do SEO for law firms, either in-house or as a consultant, perhaps you’ve heard this question from one of the partners. It’s the giveaway for which partner is advocating the bare minimum for an online presence. It’s not an easy question to answer, because a lot of lawyers are in fields—real estate, … [Read more...]
