It’s been said that location is the most important factor in real estate—actually that location, location and location are the 3 most important factors. While that adage referred to physical property, it’s no less true of virtual space in your digital marketing efforts. And for a brick-and-mortar business providing a localized service—such as a law firm—no location is more … [Read more...]
Make Online Visits Count: How Law Firms Can Use Google Analytics
Is your law firm getting the most from its website? If it’s something that was put up as an afterthought at the firm’s founding, then the answer is probably not. Maybe now is the time you’re thinking about a serious upgrade in your digital marketing. If that’s the case, then you need to learn more about how law firms can use Google Analytics. The first step is to answer a … [Read more...]
4 Habits of Effective Law Firm Marketing
Law firm marketing is rapidly changing and becoming more challenging. Whereas old-school methods like billboards and the Yellow Pages are inherently limited in how much advertising they can offer, the Internet is different. Every lawyer can easily get a website and with most people turning to the web when they need legal assistance, you can’t afford to be left behind. Here are … [Read more...]
Using Google’s Paid Ads to Build Your Law Firm’s Online Presence
The solo practitioner of law has plenty of opportunities but also a lot of challenges. As important as in-person networking is to establish a clientele base, you can only see so many people in a day and still practice law. Online activities, with their ability to scale, are indispensable. And there’s no shortage of tools available to help you build an online law … [Read more...]
How Online Advertising Can Get Personal Injury Clients
Personal injury law can be highly lucrative but that fact also makes it highly competitive. If you’ve wondered how to get personal injury clients, you’re not alone. If you’ve done the marketing basics, like getting listed in a top-flight directory, it’s time to take the next step and start advertising on Google. A Google Adwords campaign buys your firm a listing in the top … [Read more...]
