Facebook has revolutionized marketing, with its ability to break people down into niche groups based on virtually every distinction you can imagine. The challenge comes in using that wealth of demographic information in a way that’s cost efficient. The standard Facebook ad campaign is a good start and certainly one to be recommended. But there are other ways that lawyers can … [Read more...]
Facebook Marketing for Lawyers: 5 Ways to Make It Work
Has your firm been skeptical of the notion that Facebook marketing for lawyers really works? The skepticism, while understandable, is unwarranted; your law firm can reap long-term benefits from doing Facebook advertising in the right way. Get started by following these 5 tips. Tip #1: Start with great content This advice really applies to just about everything in digital … [Read more...]
3 Important Tips on Law Firm Marketing Compliance
Marketing ethics are vital in any industry, but the legal field has particularly high standards they expect attorneys to meet when presenting themselves to the public. Here are 3 important tips on law firm marketing compliance: Tip #1: Avoid guaranteeing case success It’s imperative that marketers go beyond the literal meaning of this principle. To follow it according to the … [Read more...]
3 Legal Marketing Challenges Law Firms Face in 2021
The economic landscape is always changing, which means marketing strategies are changing along with them. In our own era of history, those changes always seem to come sooner rather than later. With that in mind, let’s consider 3 unique legal marketing challenges that law firms will face in 2021. 1. Staying people-focused We’re living in the rise of the machines. Studies show … [Read more...]
Law Firm Marketing for Spanish Speaking Clients
The Spanish-speaking community is a fast growing one in the United States, especially in big states—like California, Texas, Florida—and other border states, such as Arizona and New Mexico. Law firms in these and other areas with a growing Hispanic presence need to devise outreach plans that will reach these prospects when they’re looking for legal services. Here are a few … [Read more...]
