Not all companies who develop or redesign websites do so with search engine optimization (SEO) in mind. Hiring a non-SEO forward website design company is one of the biggest mistakes a law firm can make when they’re trying to improve their business. Failure to consider SEO for your firm’s website can lead to a lengthy (and expensive) SEO audit and, more importantly, it can … [Read more...]
A Cautionary Tale of Why Law Firms Shouldn’t Incentivize Google Reviews
Everyone knows that favorable online reviews are important for law firms. Given the importance of reviews, it should come as no surprise that some firms are willing to do almost anything in order to gain good reviews. Some firms, like one unlucky firm in Louisville, Kentucky, were even willing to offer rewards to gain good reviews. But this strategy backfired bigtime in the … [Read more...]
Why Law Firms Should Care About Online Reviews
Traditionally, lawyers and attorneys have relied on the use of conventional advertising methods like advertisements (both paper and digital) or word-of-mount to promote their firm to potential clients. The thought process is that the opinions of strangers are not good enough for prospective clients to rely on. This line of thinking, however, is flawed. Online reviews (both … [Read more...]
Google Ad “Click Fraud”: Is Your Law Firm Owed a Refund?
In recent months, Google has sent out refunds to some of its advertisers and other agencies due to fraud. Some Google customers have been victims of what’s being called “click fraud.” The search engine has also been hard at work to influence others within their ad networks to return any funds when ad traffic fraud is detected—and they want this done publicly. These actions … [Read more...]
What Law Firms Need to Know About Writing Fake Client Reviews
“Fake news” is a term that has been thrown around recently, but what about fake reviews? While it may be tempting to boost your law firm’s online presence (and by extension, your caseload) by creating your own fake reviews and posting them under fictional accounts. Doing this not only violates the guidelines Google holds, but this practice is also against the law. Even … [Read more...]
