Law firm marketing is rapidly changing and becoming more challenging. Whereas old-school methods like billboards and the Yellow Pages are inherently limited in how much advertising they can offer, the Internet is different. Every lawyer can easily get a website and with most people turning to the web when they need legal assistance, you can’t afford to be left behind. Here are … [Read more...]
Social Media Legal Advice Every Lawyer Should Know
Social media provides tremendous opportunities for lawyers and firms to increase their visibility, define their brand, improve their professional status and ultimately gain more clients. There are also more than a few pitfalls that come with reaching colleagues and the public through this venue. Here’s some social media legal advice for attorneys to follow. Be aware of ABA … [Read more...]
Simple Social Media Tips Law Firms
Social media is a force of nature. It can just as easily help you keep in touch with your best friend in elementary school as it can help you get new clients into your law firm. In most cases, your potential clients have checked out your firm on Facebook (or Twitter, Instagram or LinkedIn) before they ever dial your phone number. For this reason, it’s imperative that your … [Read more...]
Lawyers Face New Challenges from Facebook in Court Cases
A generation that has grown up with social media is taking its place in the world and that means change to the way we do business, including in the legal profession. The question of using evidence from Facebook in court cases—and exactly how to use it—continues to arise. With so many young people having put much of their lives onto Facebook, Instagram, Twitter, Snapchat, etc, … [Read more...]
Law Firms Should Avoid These 4 Marketing Mistakes
Not all companies who develop or redesign websites do so with search engine optimization (SEO) in mind. Hiring a non-SEO forward website design company is one of the biggest mistakes a law firm can make when they’re trying to improve their business. Failure to consider SEO for your firm’s website can lead to a lengthy (and expensive) SEO audit and, more importantly, it can … [Read more...]
