The coronavirus has had a debilitating effect on most sectors of the economy, both in the United States and around the world. Those same sectors are now looking for a way to get to the so-called “new normal” and to thrive in it. The legal industry is certainly among this group and there were some positive trends in a recent study examining the COVID-19 impact on law firms. The … [Read more...]
Today’s Digital Marketing Can Stop Tomorrow’s Law Firm Layoffs
Law firm layoffs swept the industry during the Great Recession of 2008. Upwards of 10 thousand lawyers lost their jobs. No one knows for sure what the post-COVID-19 lockdown landscape will look like. There are hopes for a V-shaped recovery—a simple bounceback as economies re-open. But whether you are optimistic or pessimistic about the immediate prospects for the U.S. and … [Read more...]
Digital Marketing Strategy: COVID-19 is a Time to Double Down
Digital marketing strategy is always a challenge and marketing managers have to fight for the resources needed to have a sound digital campaign. The rise of the coronavirus has certainly made their internal challenges a little tougher. Revenues are down. Budgets are being cut accordingly. All people—in both business and their personal lives—are having a gut-level, fear-based … [Read more...]
Strategic Planning for Law Firms During the Quarantine
The coronavirus and the subsequent quarantine have turned economic life upside down, both in the U.S. and around the world. Law firms have not been exempt from the upending. The legal system is on an effective holiday. Courthouses are closed. Most people that are able to work remotely are doing so. Smart leadership right now is asking how to handle strategic planning for law … [Read more...]
