It can be difficult to understand how Google uses reviews when it comes to rankings. Three things that are certain, according to Quality Rater Guidelines, are that Trust, Authority and Expertise are essential. By this extension, we can only assume that good reviews work as a way to record trust. For businesses, especially service industry businesses like law firms, it is … [Read more...]
Law Firms Should Avoid These 4 Marketing Mistakes
Not all companies who develop or redesign websites do so with search engine optimization (SEO) in mind. Hiring a non-SEO forward website design company is one of the biggest mistakes a law firm can make when they’re trying to improve their business. Failure to consider SEO for your firm’s website can lead to a lengthy (and expensive) SEO audit and, more importantly, it can … [Read more...]
The Importance of Collaboration Between Public Relations (PR) and Search Engine Optimization (SEO) in Attorney Marketing
Nothing lives in a vacuum, so it’s important that you ensure the various departments or teams working for your law firm mesh well together. This particularly applies to legal SEO and PR professionals. Check out four ways that public relations and SEO overlap for law firms. Education Often, those in the PR profession aren’t taught the impact online media has SEO and keyword … [Read more...]
Can Your Law Firm Optimize its Website for Voice Searches?
With the rise in popularity of devices like Google Home and Amazon Echo, researchers have begun to study how people are using these devices for internet searches — and how that affects businesses. Many of these findings can extend to law firms as well. For Google Home, which is powered by Google Assistant, many of its responses come from basic Google search data. Based on … [Read more...]
What Are Your Law Firm’s Content Strategy Objectives?
The end game of a content strategy for a law firm is to plan for two major phases: habit and discovery. These two aspects of the legal field involve how law firms engage with and reach out to their readers. Discovery From a marketing perspective, discovery means something much different than the legal definition. Discovery is the process in which your clients find your law … [Read more...]
