“How many clients am I really going to get from this website?” If you do SEO for law firms, either in-house or as a consultant, perhaps you’ve heard this question from one of the partners. It’s the giveaway for which partner is advocating the bare minimum for an online presence. It’s not an easy question to answer, because a lot of lawyers are in fields—real estate, … [Read more...]
Law Firm SEO: This One Thing Matters Above All Else
Any understanding of good law firm SEO has to begin by not trying to reinvent the wheel. The basics of law firm SEO are the same as the SEO basics for any other business. You start with an SEO audit—where a competent professional reviews your site architecture—along with tactics like link building and having good content. That’s the basic block-and-tackle formula for … [Read more...]
What Will Posting Duplicate Reviews Do to Your Firm?
It can be difficult to understand how Google uses reviews when it comes to rankings. Three things that are certain, according to Quality Rater Guidelines, are that Trust, Authority and Expertise are essential. By this extension, we can only assume that good reviews work as a way to record trust. For businesses, especially service industry businesses like law firms, it is … [Read more...]
Law Firms Should Avoid These 4 Marketing Mistakes
Not all companies who develop or redesign websites do so with search engine optimization (SEO) in mind. Hiring a non-SEO forward website design company is one of the biggest mistakes a law firm can make when they’re trying to improve their business. Failure to consider SEO for your firm’s website can lead to a lengthy (and expensive) SEO audit and, more importantly, it can … [Read more...]
The Importance of Collaboration Between Public Relations (PR) and Search Engine Optimization (SEO) in Attorney Marketing
Nothing lives in a vacuum, so it’s important that you ensure the various departments or teams working for your law firm mesh well together. This particularly applies to legal SEO and PR professionals. Check out four ways that public relations and SEO overlap for law firms. Education Often, those in the PR profession aren’t taught the impact online media has SEO and keyword … [Read more...]
