With so many lawyers in one area, you’ve got to make yourself stand out from the crowd!
Having a good SEO strategy is just one way that you can accomplish this. Within the realm of SEO, there are various methods you can employ to increase your visibility. One such way is through content marketing.
Often, smaller law firms are more open to blogging and content marketing, while larger firms seem to drag their feet. This is changing, however. Just last year 47% of major law firms chose to work on content marketing and another third actually began implementation.
Here are the basic to get you started:
Content Marketing Must-Knows
- Content marketing requires knowledge sharing.
- You can build better relationships by putting content online. The better and more frequent the content, the higher the chance you’ll be viewed as an industry expert.
- Regular publishing equals greater visibility.
- Make sure you’re visible to your current clientele as well. This makes your current relationships stronger—especially if they’re the kind to question the price of using a lawyer—and can lead to referrals and new clients.
Making content marketing work for your business
- Consider a blog. Make sure your blog is open to the public and don’t turn your nose up at one of the free services like WordPress.
- Make sure your attorneys want to be involved. If your attorneys are not interested in being active participants, they likely won’t. Therefore, it’s better to approach those who are.
- Don’t forget to promote! As you’re pouring content into your blog, make sure you are balancing the amount of time you spend creating content with the amount of promotion you do.
- Strive for an easy, quality read. You should ensure that your attorneys/writers make the content easily readable for everyone. com suggests avoiding using legalese when appropriate.
Of course, creating high quality content takes time – time that many lawyers simply don’t have. Partnering with an expert in both content marketing AND legal matters is key. That’s why services like SEO Legal are so valuable.