Domain authority (DA) is a point system (from 1 to 100), created by Moz, which helps to determine how a given website is likely to rank during a search engine return.
How can you ensure that your law firm has a favorable domain authority and favorable SEO? It’s all in the links…
How can you create a favorable domain authority?
Here are three tips for achieving good DA:
Tip #1 – Linkable Content
Make sure that your law firm’s website is full of quality content that will help you build up both backlinks and viewership. Additionally, this high quality content will attract clients. Within this content, you’ll want to make use of long tail keywords which will help drive up your law firm’s web traffic. For example, quality keywords for personal injury cases would include:
- Good personal injury attorney
- Personal injury advice
- Personal injury
- Personal injury law
- Personal injury laws in ______
Tip #2 – Link Internally
Like backlinks, internal linking can help increase domain authority by making your firm’s website compelling, increasing its quality, and ensuring content relevance. Having internal links will also make sure your website appears cohesive as it is crawled through and indexed. Furthermore, the more content you upload to your website, the more “surface area” there is for internal linking.
Tip #3 – Give Bad Links the Boot
While it’s a tedious job, the bad links on your law firm’s website must be removed. Likewise, it’s best to avoid links that appear to be spam.
For more tips on how to improve your firm’s link authority, consult the experts at SEO Legal for professional advice.