In order to have a successful law firm these days, it is practically imperative to have a properly working website. Unfortunately, many law firms overlook important features that not only make their sites function correctly, but have the potential to attract new clientele.
After you have created a properly functioning website, you need to think about ways to attract potential clients to your website. Law firms should always be on the lookout for ways to attract clients—just being a successful law firm is not always enough. While most firms will employ TV, radio or print advertisements, there are other ways that you can use (that tend to me much more cost effective) by making changes to the website that you’re already using.
If you already have a website, but have had it online for some time, you may want to consider updating it. Here are some reasons why you should do this.
Legal marketing experts suggest that the following elements be included in your firm’s website to ensure its success.
Include a Blog
Having a blog on your site can allow your current and/or potential clients know what kind of cases you your firm takes, what cases you’ve already fought and other information about the laws in your city, town or state. By employing high quality content on your website, not only can you impress your clients, but you can also calm any fears they have about the quality of work you will provide. In addition, don’t forget to update your blog regularly with stories that are relevant to your jurisdiction and areas of practice. Moreover, you should also include keywords, links and other SEO-related content.
How frustrated are you when you have to set up an account to find out information? Don’t pass this along to your clients. Your law firm’s website should include a form for setting up a consultation on every page; moreover, your clients should not have to do anything other than include their pertinent information. You should also have a policy in place that helps your attorneys get back to clients who submit a consultation form within 24 hours after a submission.
Utilize Social Media
Millions of people use social media; therefore, why not utilize the various social media sites in your marketing strategy. You can set up any or all of the various social networking sites (including Facebook, Twitter and even Instagram) so that potential clients on the go can see what your firm is like. Remember, however, you should use these resources correctly. This includes keeping your accounts up-to-date or they will be overlooked. Don’t forget to connect your social networking site(s) back to your website and blog.
As you’re designing your website, remember that these factors can affect the effectiveness of your site.
All three of these strategies are ways that can make your website after you’ve built it because just having a website will not cut it anymore. For that matter, neither will having a website that looks threadbare or unkempt. It can be difficult to know exactly how to set up your website, so for more suggestions on ways to improve your site, continue browsing seolegal.com or contact us today.