While high quality content is still the main driver of more internet traffic, optimization – specifically image optimization – has become an important ingredient in the rankings recipe as well.
Image optimization acts as another way that search engines can find a website using the images uploaded to it.
Image Optimization and Law Firms
Like most other sites, law firm websites can benefit immensely from the use of images. However, these images need to be optimized before they’re uploaded.
For example, using an image that’s too large will hurt your website’s page load speed. Likewise, an image that’s too small won’t attract the attention you need. It’s a very fine line you need to walk.
There are three main image file types that are typically used:
- GIF. When you want to use an animation, small image or a logo, a GIF is your best bet.
- JPEG. Maximum compression rate (10x higher that of the other two types), but the images become low quality.
- PNG. Good quality images while having a favorable compression ratio.
The image itself isn’t the only important aspect of an image file. It’s also important to include meta description and title text that search engines can use to identify what’s in the photo. Don’t change the image title when uploading. Alt attributes are also important because they become a placeholder in the event that the image doesn’t load on the website.
The images you choose can have a major impact as well. The easiest way to add photos to an attorney’s website is by using stock photography. However, there are some who feel this can lead to fewer conversions than using original photography.
Ultimately, it depends on what resources your willing to put into image optimization. Just be sure not to forget this important element of legal SEO.