SEO Legal - Marketing Solutions

Blog

‹ SEOLegal Home
  • About
  • Why SEOLegal?
  • Your Legal Website
    • Custom Legal Websites
    • Choosing a Web Designer
    • Getting Started
  • Legal Marketing Services
    • Search Engine Optimization
    • Copywriting
    • Graphic Design
    • Web Design Portfolio
  • Resources
    • Resources
    • Blog
  • Contact
Home / Law Firm Website Design / What Types of Pages Do Law Firms Need on Their Website?

What Types of Pages Do Law Firms Need on Their Website?

January 8, 2020 By SEOLegal editor

website content for law firms

Whether your law firm is new on the scene or starting over, it’s time to examine how you’re going to present the firm online. You want to have a good, vibrant site, but you are limited in how much time there is to produce the content. So when you ask your marketing consultant, “What content do I need for my website?” you’re hoping for a response that’s rooted in the real world.

We’re going to list the nuts-and-bolts pages that every law firm website has to have, and there are a couple of things that apply to all of them.

The first is simple: don’t skimp or haphazardly slap a paragraph online. The online world is very competitive and approaching any of your pages like this is akin to attending a networking event and being dressed sloppily. Put your best foot forward.

The second thing is that keyword research should precede writing the content for any of these pages. Find out the terms people are searching on, understand whether they’re terms entered by people looking to hire a lawyer or those just looking for legal information, and then write a nice piece of readable content around those terms.

About Us page

Talk about your law firm and where it fits in the legal landscape. Are you a 2-3 law firm that can provide personalized service? A boutique shop that can meet a wide range of legal needs? Or a larger firm with the resources to handle most any challenge? Talk about that here and talk about why it’s an asset.

Lawyer bios

Don’t take the lazy way out and incorporate these into the About Us, although they can be a sub-category in a drop-down menu. About Us deals with the firm in general, while the bio pages can humanize the lawyers specifically. Their areas of expertise, previous experience and some nice information about what makes them tick personally.

Example of an informative lawyer’s bio page: Atlanta work-related car accident lawyer, Benjamin Gerber

Practice area pages

You’ve already used pages to talk about the firm and the lawyers, so when you put up each individual practice area—Personal Injury, Product Liability, Real Estate, etc.—use this opportunity to demonstrate a little expertise. Talk about the general landscape in this area of law and challenges commonly faced. It doesn’t have to be long—500 words is plenty—but it will show visitors you know what you’re talking about.

Contact Us page

Put all your contact information—phone, physical address and email address—all on a single page. Not only is this easy for the user, but it also helps your marketing efforts. You can track the number of visits to the Contact Us page to get a sense of how many people at least consider reaching out when they come to your site.

Custom 404 error page

This is the page that comes up when you type in a URL that doesn’t go anywhere. Anyone can misspell the name of a landing page, and you want a professional-looking page that will redirect them back to the content.

Home page

The page itself goes without saying since not having one isn’t even an option. But one thing to be sure of is that your home page has a nice menu bar that will easily take the visitor to all of the above pages on your site.

When you have these pages, you have the essential foundations of a website. We won’t tell you that your work is done. Having a regularly updated blog is highly recommended and can keep traffic coming to your site. But if you have these pages, you’re ready to present yourself online.

Filed Under: Law Firm Website Design Tagged With: law firm website, website design

Recent Posts

  • Why Live Chat for Lawyers Makes Sense
  • 3 Benefits Lawyers Get From Using Google My Business
  • Why You Need to Use the Best Directories for Law Firms
  • Top Holiday Marketing Tips For Law Firms
  • Law Firm Naming Rules: What You Can & Can’t Be Called

Categories

  • Law Firm Copywriting
  • Law Firm Technology
  • Law Firm Website Design
  • Legal Marketing
  • Personal Injury
  • Social Media

Tags

blogs conversion copywriting covid-19 customer service data management data security facebook google google+ law firm law firm technology law firm website legal copywriting legal marketing legal SEO local search marketing tips mobile online marketing organic search results responsive design SEO social media twitter website design

Archives

Enjuris Partners

Provident Legal Funding
Provident Legal Funding

Pre-settlement funds from Provident come with a no-win/no-pay contingency. That means that you can use a lawsuit loan as a risk-free tool on your way to a settlement.

Babcock Law Firm
Denver Workers' Comp Lawyers

Mack Babcock, award-winning workers' compensation attorney and founder of The Babcock Law Firm in Denver, Colorado, stands up to corporate America by fighting for the right of individuals and workers who have been seriously injured in an accident caused by negligence.

Lorenzo & Lorenzo
Tampa Accident & Injury Lawyers

George Lorenzo is a well-respected personal injury attorney in the Tampa, Florida area specializing in auto accidents, premises liability, wrongful death, immigration and other legal matters. Fluent in both English and Spanish.

Gerber & Holder
Atlanta Workers' Compensation Attorneys

Have you or your loved one suffered from a workplace injury? You have legal rights under Georgia workers' compensation law. Our attorneys exclusively represent injured workers and will fight until you get a fair settlement.

Houston DWI defense lawyer Matt Sharp
Houston DWI Defense Attorney Matt Sharp

When the clock is ticking on your case, contact Matt Sharp, an experienced Houston criminal defense lawyer with special focus on DWI cases.

  • Twitter

    Follow us
    on Twitter!

© 2021 SEOLegal. All rights reserved. Website by SEO Advantage, Inc.
Privacy Policy