It’s safe to say that there are a hella lot of lawyers in the United States. Personal injury, criminal defense, bankruptcy, divorce – you name it.
In order to ensure that your law firm is able to attract fresh clientele, it is a constant struggle to make your practice visible above all the competition. Traditionally, this has been accomplished through billboards, printed leaflets and TV spots. However, having a highly functional and eye-catching website can help even more—especially now that websites have become more than just places to find a phone number.
SEO is just one of the tools available to help raise your law firm’s visibility, and there are numerous easy ways this can be accomplished. A couple of these simple strategies include:
Google has a knowledge graphing tool that forms a database of contact information, social pages and logos and works to increase visibility by providing businesses with more “real estate on search engine result pages.” This can be accomplished by adding just a few simple pieces of code to your practice’s website, which will send the information to Google.
Through the use of meta descriptions and titles, your practice can gain more control over how organic search results affect your brand. If you don’t update these factors, Google can exercise the option to pull whatever relevant information they choose from your website. However, this may not be the type of information (or image) you want to project.
Utilizing these two simple tools will get you on your way to optimizing your law firm’s site and improving your visibility to prospective clients. If you’re ready to dig deeper, find out how SEO Legal can help boost your online exposure and inject new energy into your firm.