SEO Legal - Marketing Solutions

Blog

‹ SEOLegal Home
  • About
  • Why SEOLegal?
  • Your Legal Website
    • Custom Legal Websites
    • Choosing a Web Designer
    • Getting Started
  • Legal Marketing Services
    • Search Engine Optimization
    • Copywriting
    • Graphic Design
    • Web Design Portfolio
  • Resources
    • Resources
    • Blog
  • Contact
Home / Legal Marketing / The Importance of Strengthening Your Law Firm’s Keyword Strategy

The Importance of Strengthening Your Law Firm’s Keyword Strategy

April 8, 2015 By Site Admin

keyword

Once you decide to take the next step and begin thinking of SEO as an integral part of your marketing strategy of your law firm, it’s important to consider what keywords that you want (or need) to highlight.

Chances are you already know which keywords you should use without putting forth much effort. However, many firms put too much focus on rankings and ignore the value of lead generation and conversions. This distracted focus often causes law firms to get off track before they’ve even really started.

As this Forbes’ article states:

“There is certainly something emotionally appealing about ranking #1 for your most desired keyword, but a #1 ranking by itself doesn’t pay employees or contribute to your retirement fund. Rankings are certainly a valuable metric, but they are worthless unless they lead directly to other metrics that truly matter.”

Adapting to the Modern World

Keyword strategy paradigms are constantly changing, and if you want to keep your keywords relevant, keep your search volume high and remain competitive, your law firm’s marketing strategy needs to change too. In addition to the shift in keyword paradigms, the way people search on the internet is evolving. Failure to adapt will mean that you will struggle to connect with potential clients.

Not only do you need to be able to meet the needs of someone using a computer (from anywhere in the world and on any device), but it’s also important to ensure that people using mobile devices can find your law firm through keywords just as easily. And with more and more people using language tools like Apple’s ‘Siri’ or Android’s ‘Ok, Google’, it’s becoming more critical than ever to target natural keywords that people would say.

Creating and Implementing a Keyword Strategy

While it may seem difficult to set up a keyword strategy for your law firm, luckily there are a lot of tools that can help you research the best keywords, as well as techniques for implementing natural language keywords.

To get started, you should question your current customers—after all, they found your firm somehow so they’ll have a good idea of what works and what doesn’t. These questions could include:

  • Did you run into any questions while you were researching our law firm?
  • Was there one (or more) thing you found that helped you trust that we were the best law firm for you?
  • Why did you choose our firm?
  • Have you learned anything new about our services that you wish you had prior knowledge about?

Answers to these questions can help you direct your ongoing keyword strategy in the future. In addition, they can also help you find topics for a blog (filled with infographics, high quality content and white papers) that will help you gain even more web traffic.

Check out the SEOLegal blog for an example and for a wealth of SEO tips for lawyers. We also encourage you to browse the SEOLegal website where you can discover more about our law firm internet marketing services or contact us to speak to an SEO expert.

Filed Under: Legal Marketing Tagged With: legal marketing, legal SEO

Recent Posts

  • 6 Legal Marketing Trends Experts Suggest Will Be Strong in 2022
  • Reuters Releases 2022 Report on the State of the Legal Market
  • Legal Advertising Rules in the United States
  • Some Cost-Effective Personal Injury Marketing Tips
  • What’s the Right Size for a Law Firm Marketing Budget?

Categories

  • Law Firm Copywriting
  • Law Firm Technology
  • Law Firm Website Design
  • Legal Marketing
  • Personal Injury
  • Social Media

Tags

artificial intelligence blogs content conversion copywriting covid-19 customer service data management data security facebook google google+ law firm law firm technology law firm website legal copywriting legal marketing legal SEO link building local search marketing tips mobile online marketing organic search results responsive design SEO social media twitter website design

Archives

Enjuris Partners

Provident Legal Funding
Provident Legal Funding

Pre-settlement funds from Provident come with a no-win/no-pay contingency. That means that you can use a lawsuit loan as a risk-free tool on your way to a settlement.

Babcock Law Firm
Denver Workers' Comp Lawyers

Mack Babcock, award-winning workers' compensation attorney and founder of The Babcock Law Firm in Denver, Colorado, stands up to corporate America by fighting for the right of individuals and workers who have been seriously injured in an accident caused by negligence.

Lorenzo & Lorenzo
Tampa Accident & Injury Lawyers

George Lorenzo is a well-respected personal injury attorney in the Tampa, Florida area specializing in auto accidents, premises liability, wrongful death, immigration and other legal matters. Fluent in both English and Spanish.

Gerber & Holder
Atlanta Workers' Compensation Attorneys

Have you or your loved one suffered from a workplace injury? You have legal rights under Georgia workers' compensation law. Our attorneys exclusively represent injured workers and will fight until you get a fair settlement.

Houston DWI defense lawyer Matt Sharp
Houston DWI Defense Attorney Matt Sharp

When the clock is ticking on your case, contact Matt Sharp, an experienced Houston criminal defense lawyer with special focus on DWI cases.

Phoenix Workers' Compensation Attorneys
Phoenix Workers' Compensation Attorneys

Justice for the injured worker. Workers' compensation is all we do. And we do it well. Hurt on the job? Call Bob.

Charlotte Work Injury Attorneys
Charlotte Work Injury Attorneys

Workers' compensation specialists and attorneys representing injured workers in North Carolina.

  • Twitter

    Follow us
    on Twitter!

© 2023 SEOLegal. All rights reserved. Website by SEO Advantage, Inc.
Privacy Policy