You ought not let privacy issues associated with social media networking sites keep you from incorporating them into your legal practice. In fact, many more law firms are beginning to embrace the usefulness of social media sites like Twitter and Facebook. Just do a quick search through Twitter or SocialMention, you’ll find plenty of attorneys regularly uploading content.
If you’re looking to incorporate social media into your legal practice, take a look at the ways that you can make Twitter work for your firm.
1. Even a slow start is a start.
Typically, when a law firm has a Twitter account, they only post their own content. Even this is a beneficial thing. It allows them to be able to interact with the community. By responding to their community’s questions, starting meaningful conversations, and re-tweeting other content, you’ll likely gain more traffic to your website.
2. Make sure to use your expert’s personal Twitter accounts.
The first thing you need to do in terms of having a successful Twitter account for your law firm is gain your community’s trust. This is especially true if you’re starting a new practice or you’re just starting to use Twitter to branch out.
When setting up a Twitter account, decide upon the ‘face’ of your law firm—this can be a single attorney or several. If your attorneys and partners do not feel comfortable enough running their pages themselves, you can easily hire someone to post approved tweets for your firm. Remember to make sure that these tweets have some sense of personality.
3. Design a hashtag for your firm.
Many companies are creating their own hashtag for their brand as a form of social media marketing. For example, if you’re an attorney specializing in traffic tickets, you could have #clickitorticket. Chances are people are unlikely to follow a hashtag that is simply your firm’s name, but they’re more likely to check out an interesting sounding hashtag.
These were just a few tips for making your legal practice Twitter savvy.
To learn more about marketing your law firm online, we encourage you to contact the internet marketers at SEOLegal. We specialize in making lawyers as impressive on the internet as they are in the courtroom!