One of the easiest ways your law firm can utilize marketing to increase both the organic and referral traffic to your website, as well as your firm’s authority and trust, is through solid legal copywriting.
If you’re not already employing content marketing, here is why you should consider doing so.
Reason #1: Content helps your firm take action.
Law firm content has the ability to help claimants take action through the production of awareness pieces. Awareness pieces are used to entice browsers to visit your firm’s website and guide them through the claimant cycle. All of your content should have a purpose and include a call-to-action.
Reason #2: Successful content is sharable.
Many businesses today are integrating social media into their website’s link building strategies—law firms are no exception. In order to achieve such an integration, your firm will need to have original content on your website that can be shared amongst people. The social media age also requires that the content you produce should be visually stimulating and entertaining to your visitors.
Shareable content also has the added benefit of collecting backlinks from various sources, including:
- The press
- Industry experts
These sources will provide backlinks to your content once you’ve proven to be beneficial to their own audience.
Reason #3: Quality content makes you an authority.
In order to be seen as an authority in the legal community, your firm will need to create high-quality, original and useful content. By doing so, your law firm’s reputation and SEO will improve, and you’ll have an increased number of backlinks—both of which will work to improve the quality of your website.
Creating high quality content is clearly beneficial for your firm’s online success; however, it also takes a big chunk of time. Contact SEO Legal to learn about our legal copywriting services.